All the World's a Stage (But Edinburgh Is Complicated) - Ep.2

Thousands of shows. Hundreds of venues. One very big question: Where do we begin?

In this episode of Hatching a Plot, Curlybird founder and producer Kate Holland and E2 director Jay Giffin welcome fellow theatre makers Lucy Aiken (Call Her the Ringmaster) and Tom Nemec (A Cat in a Box) to talk about the adventure—and realities—of taking a show to the Edinburgh Festival Fringe.

Drawing on their firsthand Fringe experiences, Lucy and Tom share insights into finding the right venue, navigating technical requirements, securing affordable housing, marketing a show, and managing the emotional roller coaster of producing independently at the world's largest arts festival.

As Curlybird begins its own venue search for E2, the conversation explores the choices, compromises, and unexpected opportunities that shape a Fringe production. From the practicalities of working with venue staff to the importance of building connections and remembering why you're doing it in the first place, there's plenty to consider before the curtain ever rises.

Because behind every production is a story.

Follow Hatching a Plot as Curlybird brings Bob Bartlett's E2 to the 2027 Edinburgh Festival Fringe.

E2: Sex. Power. Politics.

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Hatching a Plot: Season 1, Episode 1